amazon prime

Amazon Prime


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Amazon Prime is the online retailer’s paid-for subscription service. Its main draw is that its members get free next-day delivery on thousands of eligible items. It also includes a range of other services including the popular Prime Video service, featuring exclusive hit shows like Fleabag and The Grand Tour. Amazon Prime launched in the UK in 2007.


  • Unlimited one-day delivery (on most items)
  • Unlimited same-day delivery (in some residential areas)
  • Prime Video (thousands of free films and TV shows)
  • Amazon Music Prime* (millions of free songs)
  • Prime Reading (thousands of free Kindle ebooks, magazines and comics)
  • Amazon First Reads (one free new Kindle ebook release a month)
  • Prime Gaming (exclusive game content and a Twitch channel subscription)
  • Prime Photos (unlimited photo storage)
  • Lightning Deals (early access to daily product deals)
  • Same-day grocery delivery (from Amazon Fresh and Morrisons)

*Note that Amazon Music Prime is a limited version of Amazon Music Premium, which offers 30 million songs (vs 2 million offered by Amazon Music Prime) and HD audio (vs SD audio).

Plans & Costs

Amazon Prime currently costs £8.99 a month in the UK. An annual subscription costs £96, saving you £11.88 over the year. Amazon is currently offering a 30-day free trial, after which you’ll pay £8.99 a month. Students currently get a 50% discount on an Amazon Prime subscription as well as a six month free trial.

Final Thoughts

Amazon Prime undoubtedly offers its members a lot of perks. But whether or not it’s worth it will depend on whether you use those perks.

If you only use Amazon for shopping, you’ll need to shop several times a month for the Prime subscription fee to cover the amount you’d have otherwise spent on shipping.

If you use Prime Video to watch films and Amazon Music Prime to listen to your favourite tunes, this could alone be worth the Prime subscription fee.

Prime Video doesn’t have the same number of quality shows as Netflix. And Amazon Music Prime doesn’t have the same number of songs as Spotify (or even Amazon Music Premium). But a single Prime subscription works out cheaper than having a Netflix and Spotify subscription. So it may be worth getting Prime if it’s the only video and music service you subscribe to.

Amazon Prime is generally considered fair value for money, but it really depends on how much you use the services that it provides.

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