amazon prime uk subscription

Amazon Prime UK Subscription Guide 2023

Post updated: June 23, 2023

What is Amazon Prime?​

Amazon Prime is the online retailer’s paid-for subscription service. Its main draw is that its members get free next-day delivery on thousands of eligible items. It also includes a range of other services including the popular Prime Video service, featuring exclusive access to hit shows like Fleabag and The Grand Tour. Amazon Prime launched in the UK in 2007.

What do you get with your Amazon Prime subscription?​

In the UK, Amazon Prime members receive a wide range of benefits and other exclusive discounts and deals included in their subscription.

  • Unlimited one-day delivery (on most items)
  • Unlimited same-day delivery (in some residential areas)
  • Amazon Prime Video channels (thousands of free films and TV shows)
  • Amazon Music Prime* (millions of free songs)
  • Prime Reading (thousands of free Kindle ebooks, magazines and comics)
  • Amazon First Reads (one free new Kindle ebook release a month)
  • Prime Gaming (exclusive game content and a Twitch channel subscription)
  • Prime Photos (unlimited photo storage)
  • Lightning Deals (early access to daily product deals)
  • Same-day grocery delivery (from Amazon Fresh and Morrisons)

*Note that Amazon Prime Music is a limited version of Amazon Music Unlimited, a premium subscription service offering 30 million songs (vs 2 million offered by Amazon Music Prime) and HD audio (vs SD audio).

How does Amazon Prime membership work?​​​

When you sign up for Amazon Prime membership, you’ll immediately get access to all the Amazon Prime features and services, including free shipping, free same-day delivery, Prime Video, Prime music and more.

  • Not every item on Amazon is eligible for free delivery, so make sure the ‘All Prime’ button to the left of the product search page is checked if you want to see eligible products only.
  • Not every film and TV series is free on Prime Video, so look for the ‘prime’ logo to see which videos are free. Paid content will show a ‘£’ symbol on the thumbnail.
  • You could grab a bargain on Amazon Prime Day, which is an annual event exclusively for Prime members where thousands of products are heavily discounted (but watch out – not every deal is cheaper than other stores).

Amazon Prime is a well-developed product that can do some nifty things for prime members:

  • Order items with your voice, using your Alexa-enabled smart speaker.
  • Watch Prime Video on a range of devices, including your mobile phone, a smart TV or any screen connected to the Fire TV Stick.

Share your Prime Video account with up to five family members or friends, by setting them up with their own profile.

How does Amazon Prime’s free trial work?​

Amazon Prime’s free 30-day trial is available to all current non-Prime Amazon customers. It offers the same full benefits and exclusive deals as Amazon Prime.

If you don’t have an Amazon account, you can create one during the process of signing up to Amazon Prime.

The trial lasts for 30 days and will automatically renew onto a paid monthly subscription unless it’s cancelled within 30 days.

Is Amazon Prime worth it?​ The benefits of Amazon Prime (UK).

Amazon Prime undoubtedly offers its members a lot of perks. But whether or not it’s worth it for you to become a Prime member will depend on whether you use these Amazon Prime benefits and perks.

If you only use Amazon for shopping, you’ll need to shop several times a month for the Prime subscription fee to cover the amount you’d have otherwise spent on the shipping costs.

If you use Prime Video to watch films and Amazon Music Prime to listen to your favourite tunes, this could alone be worth the Prime subscription fee.

Prime Video doesn’t have the same number of quality shows as Netflix. And Amazon Music Prime doesn’t have the same number of songs as Spotify (or even Amazon Music Premium).

But a single Prime subscription works out cheaper than having a Netflix and Spotify subscription. So it may be worth getting Prime if it’s the only video streaming and music streaming service that you subscribe to.

Amazon Prime is generally considered fair value for money, but it really depends on how much you use all the benefits and services that it provides.

How much does Amazon Prime cost in the UK?

Currently, the Amazon Prime subscription cost (UK) is £8.99 a month.

 It also costs £95 per year, saving you £12.88.

Amazon is currently offering a 30-day free trial, after which you’ll pay £8.99 a month.

Students currently get a 50% discount on an Amazon Prime subscription as well as a six-month free trial.

Amazon Prime membership for students.

Yes. Prime Student offers the same features of Amazon Prime, but at a significant discount.

Currently it offers:

  • A six month free trial of Amazon Prime
  • 50% off the regular cost of Amazon Prime once the free trial has ended
  • 15% off National Express coach travel
  • 10% off select text books
  • 10% off select fashion products
  • Free Kindle Unlimited for two months
  • More discounts on a range of products and services

Is Amazon prime worth it? With all these benefits offered to students, we very much think so!

How much is Amazon Prime student in the UK?

As a student, you can start off with the 6-month free trial. Once it ends, you’ll pay £3.99 per month, 50% off the original subscription.

Can you get Amazon Prime for free?​

New customers can get Amazon Prime for free by taking out a 30-day free trial.

You’ll need to cancel the trial before the 30 days are up, otherwise, you’ll be automatically moved onto the paid monthly subscription plan.

Can you pay less for Amazon Prime with ScribePay?​

With ScribePay, you could save money on all your subscription and other streaming services too, including Amazon Prime.

ScribePay helps you track all of your subscriptions, including Amazon Prime. You can now get the 30-day free Amazon Prime trial and we’ll track it for you.

Amazon also has a habit of making it unclear when it attempts to auto-enrol you into their other paid services. For example, you might receive a free three-month trial of Amazon Music Premium – if you use a regular credit or debit card you might not realise when that trial ends and Amazon moves you onto the paid plan.

By subscribing with ScribePay, we’ll alert you to the coming charge and give you the option to approve or decline.


Manage your subscriptions from one app.

Say goodbye to forgotten missed trials, missed payments and unwanted charges.

subscription management

Manage your subscriptions from one app.

Say goodbye to forgotten missed trials, missed payments and unwanted charges.

Should you pay for Amazon Prime monthly or yearly?​

The current monthly fee for Amazon Prime membership is £8.99 (after your month free with a free trial), where the annual fee is £95.

If you opted to pay monthly for Amazon prime for a year as opposed to paying a one-time fee it would mean you are spending £107.88 over the course of the next 12 months. In order to get the best value for money it could be worth making a larger initial purchase and getting Prime Annual.

If however, you feel you might not use all of the benefits offered to Prime members over a year, or need longer to decide whether an Amazon Prime account would be something worth you having, taking it month by month could be the better decision for you.

How do you subscribe to Amazon Prime?​

To subscribe to Amazon Prime:

  1. Amazon Prime sign up page
  2. Click the ‘See more plans’ link under the ‘TRY PRIME’ button
  3. Select either a monthly or annual membership
  4. Click the ‘TRY PRIME’ button
  5. Log into Amazon if you’re an existing customer, or create a new account

And that’s it! As a new Prime customer, you’ll receive the first 30 days of your subscription for free.

amazon prime subscription

Click ‘See more plans’ to choose between monthly and annual payment when you subscribe to Amazon Prime

Note that this process may vary slightly if you sign up to Prime using the Amazon app or another device such as a smart TV.

How do you renew Amazon Prime correctly?​

By default, your Amazon Prime subscription will automatically renew at the end of every month or year, depending on whether you have a monthly or annual subscription.

But automatic renewal could leave you paying more than you’d like if Amazon raises the cost of Prime or you stop using Prime’s services.

 can alert you in advance of any price rises, and remind you that your Amazon Prime subscription is ongoing.

How can ScribePay alert you if your Amazon Prime subscription changes?​

ScribePay, as the best subscription management app, can let you know of any changes with your subscriptions and fees before you get charged.

By joining ScribePay you will gain full visibility over your subscriptions, where your money is going, and when you are due to get charged.

All you have to do is sign up and allow notifications and we will alert you when payments are due, enabling you to decide whether or not you want continue the subscription.


Can Amazon Prime be shared?​

Yes, one of the many Amazon Prime perks is that you can share Amazon Prime with one other person in your household, using Amazon Household.

You’ll both need an Amazon account, and some of your Prime benefits will be shared – including free shipping, Prime Video and more.

Does Amazon Prime offer a membership plan for businesses?​

Amazon doesn’t offer a Prime-branded business membership plan. But it does offer a separate service for businesses that has a unique range of benefits. Find out more at Amazon Business.

How do you cancel Amazon Prime?​

You can cancel your Amazon Prime subscription from your Prime membership page​.

To cancel Amazon Prime:

  1. Visit the Amazon Prime membership page
  2. Click the ‘Update, cancel and more’ link under the ‘Membership’ tab at the top of the page
  3. Select ‘End membership’
  4. Click the ‘I Do Not Want My Benefits’ button at the bottom of the page
  5. Confirm that you want to cancel your Amazon Prime membership
  6. Amazon will confirm that your Prime membership has been cancelled

Your Amazon Prime subscription won’t end immediately. It will end the day before it was due to renew, so you may be able to continue using it for a short while.

Note that this process may vary slightly if you cancel your Prime account using the Amazon app or another device such as a smart TV.

amazon prime subscription

Click ‘See more plans’ to choose between monthly and annual payment when you subscribe to Amazon Prime.

Can you cancel Amazon Prime anytime?

Yes, you can cancel Amazon Prime at any time. You will be able to end your subscription on web browser or with the mobile app.

How can ScribePay help cancel your Amazon Prime membership easily?​

If you signed up to Amazon Prime using ScribePay, you can stop the payment in just a few clicks of the ScribePay app – even if you’ve forgotten your Amazon Prime email address.

  1. Select Amazon subscription


How do you check your Amazon Prime subscription’s last day?

To check your Amazon Prime subscription’s last day:

  1. Amazon Prime membership page
  2. Towards the top of the page you’ll see your subscription’s renewal date
  3. Your subscription’s last day (the renewal date) is visible at the top of your Prime membership page
amazon prime subscription

If you have the ScribePay app, you can check your Amazon Prime subscription’s last day by:

Going onto your Amazon Prime subscribers account, and visiting ‘your memberships and subscriptions’. From here, the renewal date of your membership should be visible on the left-hand side of the page.

If the Subscription is upcoming, you will see it instantly. If still far away, click on “subscriptions” and search for Amazon Prime

Will Amazon Prime refund your money?​

You may receive a full or partial refund if you cancel your Amazon Prime subscription.

  • You’ll receive a full refund if you haven’t used any of the included services, including shipping.
  • You won’t receive a refund and your subscription simply won’t renew if you have used any of the included services, including shipping.
  • You’ll receive a full refund if you haven’t used any of the included services, including shipping.
  • You’ll receive a partial refund based on how many months have passed and whether you used any of the included services, including shipping.
  • You won’t receive a refund if there’s less than a month until the subscription renews and you’ve used any of the included services, including shipping.

Take control of your subscription with ScribePay

ScribePay can help you to effectively manage your subscriptions and take control of your spending.

Subscribe to Amazon Prime 30-day free trial (renews to £96 after trial) and we will instantly track the free trial in the app. We will send you renewal alerts 3 days and 1 day before the trial ends.If you forget to cancel or find it difficult to cancel, that’s not a problem. Our aim is to protect you and detect the payments and surface this to you to approve or decline in real-time. Sign up to our app today.

Take control of your subscription with ScribePay


Help us save you hundreds of pounds every year in unwanted subscription payments

Download the ScribePay app on iOS or Android and join people from all over the UK that have taken control of their subscriptions.